In a move to attract new-age policyholders seeking both investment and protection, Max Life Insurance has introduced its latest unit-linked insurance product — Smart Flexi Growth ULIP. This product combines wealth creation with smart flexibility, designed especially for those aiming to grow their savings while having the freedom to move between funds.
What Makes ‘Smart Flexi Growth’ ULIP Special?
The standout features of this plan include:
- Loyalty Additions: Regular bonuses added from the end of the 10th policy year onward, rewarding long-term investors.
- Unlimited Switching: Policyholders can switch between equity, debt, and hybrid funds as per market conditions, at no extra cost.
- Goal-Based Customization: Suitable for children’s education, retirement planning, or wealth creation — policyholders can set financial milestones.
According to Max Life, this ULIP also gives customers access to a goal tracking tool via their mobile app, helping them monitor fund performance in real-time.
Additional Benefits:
- Partial withdrawal option after 5 years
- Life cover up to 10 times the annual premium
- Flexibility to choose policy term and premium payment duration
Company Statement
Prashant Tripathy, CEO and MD of Max Life, said,
“With Smart Flexi Growth, we are giving Indian savers a product that reflects their evolving financial aspirations — combining investment potential, transparency, and the security of life insurance.”
Why This Matters for Indian Policyholders
With rising inflation and unpredictable markets, ULIPs like this offer dual advantages — tax savings and market-linked returns. The flexibility to manage funds and the added loyalty bonuses could appeal to young investors and salaried professionals alike.
