Many potential clients in India — especially in rural and semi-urban areas — avoid buying insurance simply because they don’t fully understand it. As an insurance agent, your job is to remove the fear and confusion by explaining insurance in simple, everyday Hindi with examples they can relate to.
This guide will help you make insurance easy to understand, build trust, and close more sales.
1. Start with a Simple Hindi Definition
Instead of using technical words like “premium” or “sum assured” at first, start with plain Hindi:
Example:
“Insurance ek aisa vachan hai jo company aapko deti hai ki agar aap par koi bada nuksaan aa gaya — jaise maut, bimari, ya accident — toh company aapko ya aapke parivaar ko paise degi.”
2. Use Everyday Analogies
Analogies make complex concepts easier to remember.
- Helmet Analogy:
“Jaise helmet aapke sir ko bachata hai, waise hi insurance aapke parivaar ke paison ko bachata hai.” - Seed & Crop Analogy:
“Kisan beej dalta hai aur fasal paane ke liye mehnat karta hai. Waise hi aap premium dete hain aur samay aane par fayda paate hain.”
3. Break Down Key Terms in Hindi
| English Term | Simple Hindi Meaning |
|---|---|
| Premium | Har mahine/saal diya jaane wala chhota paisa |
| Sum Assured | Aapko milne wali badi rakam |
| Claim | Jab aap company se paise maangte hain |
| Policy Term | Kitne saal tak insurance chalega |
4. Give Local Real-Life Stories
People remember stories more than numbers.
Example Story:
“Ram ji apne parivaar ke saath rehte the. Unhone ₹500 mahine ka term insurance liya. Do saal baad unki road accident me maut ho gayi. Insurance company ne parivaar ko ₹10 lakh diye, jisse bachon ki padhai aur ghar ka kharcha chal saka.”
5. Involve the Listener
Ask questions that make them think:
- “Agar aap par kal koi musibat aa gayi, toh aapka parivaar paison ka intezam kaise karega?”
- “Kya ₹10–₹15 din ke kharche se aap apne parivaar ki zindagi surakshit nahi karna chahenge?”
6. Keep it Interactive
Use charts, visuals, and simple Hindi brochures.
- WhatsApp Kit → Send explainer images and videos in Hindi.
- Sales Scripts → Practice common questions in local language.
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