In a move set to redefine insurance accessibility, Angel One, a leading stockbroking and investment platform, has partnered with LivWell Asia, a wellness-focused insurtech, to launch a digital-first life insurance joint venture in India. The collaboration aims to deliver seamless, tech-enabled insurance services to a new generation of digitally savvy consumers.
| JV Partners | Focus Area | Distribution Mode |
|---|---|---|
| Angel One | Life Insurance Distribution | Integrated App Platform |
| LivWell Asia | Wellness-Linked Products | Digital-First |
How the JV Will Work
The partnership will integrate life insurance purchase, management, and renewal directly within Angel One’s existing investment and trading app. This will allow customers to handle all their financial planning — from stocks to insurance — in one place.
LivWell Asia will contribute its wellness-linked insurance expertise, offering products that reward customers for healthy lifestyle choices tracked through wearables and fitness apps.
Target Market
The JV is designed to appeal to:
- Millennials and Gen Z looking for convenience and personalization.
- Urban professionals seeking to bundle financial and insurance services.
- Fitness-conscious individuals who value health incentives in insurance plans.
Statements from the Partners
Prateek Mehta, CBO of Angel One, stated:
“By merging investments and protection under one digital roof, we’re empowering customers to take control of their entire financial journey.”
Nilesh Patel, CEO of LivWell Asia, added:
“Our mission is to make insurance proactive, rewarding people for staying healthy while providing robust protection.”
Why This Matters
The tie-up reflects a growing convergence between fintech and insurtech in India, where convenience, speed, and personalization are driving adoption. It also signals a shift toward integrating insurance into platforms where customers already manage their finances, eliminating the need for multiple apps.
Why It Matters:
If successful, this JV could pave the way for similar partnerships between financial platforms and insurance providers, expanding coverage and improving customer engagement across the country.
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