Copy.ai has made AI writing mainstream, but it isn’t perfect for everyone. Some users find it expensive in INR, while others need stronger SEO features or local billing support. In 2025, there are plenty of alternatives—some cheaper, some more powerful. This guide compares nine real options so you can pick the right fit for your blogging, marketing, or e-commerce needs.
India Snapshot
| Tool | Cost (Approx INR) | India-Friendly Features |
|---|---|---|
| Writesonic | Starts ~₹1,600/month | UPI billing, Razorpay, GST invoices supported |
| Rytr | Free tier + Low-cost paid | Cheap for simple tasks; limited India context support |
| Anyword | Mid-priced (~₹3–4k) | Predictive copy, but USD billing only |
| Team-GPT | Enterprise-level pricing | Collaboration but likely USD billing |
| Simplified | Mid-tier pricing | All-in-one tool (design + writing), USD billing |
| Empler AI | Custom pricing | GTM agent workflows, mostly for teams |
| Jasper | ₹3–4k/month (USD billed) | SEO integrations but no local billing |
| Frase | Mid-cost | SEO optimization tools, USD only |
| Scalenut | Mid-range pricing | Content and SEO features, USD billing |
(INR values are approximate based on typical USD to INR conversion.)
Alternatives Breakdown
1. Writesonic
A cost-friendly option starting around ₹1,600/month.
Supports UPI and Razorpay, making payments easier for Indian users.
Great template library; lacks GST invoice confirmation.
empler.aicontentgo.ai
2. Rytr
Very affordable with a generous free tier.
Supports multiple tones and has an inbuilt plagiarism checker.
Lacks India-specific billing.
Team-GPT
3. Anyword
Targets marketers with predictive analytics to enhance conversions.
Higher priced and USD-only, but strong on data-driven copy.
airops.comG2
4. Team-GPT
Enterprise-grade collaboration tool with multi-model support and shared chat workflows.
Best for teams but priced accordingly with advanced features.
Team-GPT
5. Simplified
All-in-one for writing, graphic design, video, and social content in one dashboard.
Ideal for marketers managing diverse content, though USD-only payment.
dimmo.ai
6. Empler AI
Focuses on multi-agent workflows for GTM teams—content generation as part of broader sales and marketing automations.
Great for strategic marketing teams, but costly.
empler.ai
7. Jasper
A solid choice for long-form SEO content with integrations like Surfer SEO.
Higher cost, no free plan, USD billing.
Team-GPTG2
8. Frase
SEO-driven writing assistant with topic research and optimization tools.
Mid-cost USD billing; strong for content marketers.
AI SDRG2
9. Scalenut
Designed for content creation at scale with SEO built-in.
Mid-tier pricing, USD-based.
G2
Best Pick for Indian Users
- Cheapest for solo users: Writesonic (INR billing, easy to scale).
- For small teams: Simplified (writing + visuals + social) or Rytr (budget-friendly).
- For strategic marketing teams: Empler AI or Team-GPT (advanced workflows).
- For SEO bloggers: Frase or Jasper (strong long-form and optimization).
Pros & Cons at a Glance
| Tool | Pros | Cons |
|---|---|---|
| Writesonic | Affordable, local payment methods | GST invoice unclear |
| Rytr | Free tier, tone control, plagiarism checker | Limited India context |
| Anyword | Data-driven copy, marketer focus | USD-only, pricier |
| Team-GPT | Collaboration, AI model switching | Enterprise pricing |
| Simplified | Multi-content creation tool | Overkill for writing-only needs |
| Empler AI | GTM workflows and automation | Complex and costly |
| Jasper | SEO and long-form content strength | Expensive, no free plan |
| Frase | Content optimization and SEO tools | USD billing, mid-level cost |
| Scalenut | Scalable content workflows | USD billing, mid-range cost |
Indian creators and marketers need tools that deliver value, affordability, and India-friendly billing. Writesonic leads the pack for affordability and payment convenience. If you want more than writing—like visuals or multi-agents—Simplified or Empler AI could be worth a look. Serious SEO bloggers may opt for Jasper or Frase, with an eye on ROI versus price.
Try the free trial of Writesonic now, then evaluate Simplified or Rytr for team or budget needs.
