Ad copy and landing pages can make or break a campaign. In 2025, AI tools like Writesonic, Copy.ai, and Anyword promise to save time and boost conversions—but which one really delivers? This comparison looks at features, INR pricing, and performance for Indian marketers.
India Snapshot
| Tool | Pricing (INR approx) | India-Friendly Features | Best For |
|---|---|---|---|
| Writesonic | Starter ~₹1,600/month | UPI/Razorpay, GST invoices | SEO + Ads + Landing Pages |
| Copy.ai | Starter ~₹4,200/month | USD billing only | Templates + Easy Start |
| Anyword | Starts ~₹3,800/month | USD billing only | Data-driven Ad Copy |
Try Writesonic Free with 10,000 words included.
Ad Copy Performance
- Writesonic: Generates crisp Facebook/Google ad variations. SEO integration ensures keywords blend well. Great for Indian D2C brands running multi-platform campaigns.
- Copy.ai: Best for quick social media captions and short ads. Templates save time, but outputs can feel generic if not customized.
- Anyword: Strongest in predictive scoring. Shows you which ad copy will likely perform better, but costs more.
Landing Pages
- Writesonic: Offers landing page templates with SEO elements. Works well for Shopify and WordPress users. You can also generate CTAs aligned to Indian buyers (COD/UPI).
- Copy.ai: Can generate hero text, subheadings, and button CTAs. Easy for non-technical users.
- Anyword: Optimizes headlines and CTAs for conversions. Useful for agencies running A/B tests.
Pricing Breakdown
| Feature | Writesonic | Copy.ai | Anyword |
|---|---|---|---|
| Entry Plan (INR) | ₹1,600/mo | ₹4,200/mo | ₹3,800/mo |
| Free Plan/Trial | 10,000 words free | 2,000 words free | 7-day trial |
| Billing in INR | ✅ Yes (UPI, Razorpay) | ❌ USD only | ❌ USD only |
| SEO Integration | ✅ Built-in | ❌ Basic only | ✅ Some |
| Predictive Scoring | ❌ No | ❌ No | ✅ Yes |
Pros & Cons
Writesonic
Cheapest option
UPI/Razorpay billing + GST invoices
Strong SEO + landing page features
Some templates less polished
Copy.ai
Easiest for beginners
Lots of templates
Expensive in INR
USD billing only
Anyword
Predictive scoring for ads
Great for agencies
Expensive
No INR billing
Checklist for Indian Marketers
- Start with Writesonic’s free trial (10,000 words).
- Use it for ad copy testing on Meta + Google Ads.
- For data-driven campaigns, test Anyword if budget allows.
- Beginners can try Copy.ai’s free plan for short ads.
- Track which tool saves the most time and boosts CTR.
For Indian users in 2025, Writesonic is the best all-rounder for ad copy and landing pages. It’s affordable, supports INR billing, and comes with SEO-friendly outputs. Copy.ai is a great beginner tool, while Anyword works for agencies that value predictive scoring over price.
Start Your Writesonic Free Trial with 10,000 words included.
