Anyword has made a name for itself with predictive scoring for ads, but it’s not always the best fit—especially for Indian users dealing with USD billing and higher costs. The good news is there are several strong alternatives in 2025. In this guide, we’ll compare eight tools on accuracy, pricing, and India-friendly features so you can pick the right one.
India Snapshot
| Tool | Pricing (INR) |
India Billing |
Best For |
|---|---|---|---|
| Anyword | ₹3,200/mo+ | ❌ USD only | Predictive scoring for ads |
| Writesonic | ₹1,600/mo+ | ✅ INR + GST | SEO blogs, ads, bulk copy |
| Copy.ai | ₹4,200/mo+ | ❌ USD only | Templates, quick drafts |
| Jasper | ₹3,350/mo+ | ❌ USD only | Long-form + SEO |
| Rytr | ₹800/mo+ | ❌ USD only | Cheapest option, students |
| Scalenut | ₹3,000/mo+ | ❌ USD only | SEO-driven scaling |
| Simplified | ₹2,500/mo+ | ❌ USD only | All-in-one: design + copy |
| Frase | ₹3,500/mo+ | ❌ USD only | SEO optimization |
| ClosersCopy | ₹6,000 one-time | ❌ USD only | Lifetime deal, sales copy |
Try Writesonic Free Trial with 10,000 words included.
1. Writesonic
- Why it’s better for India: INR billing, GST invoices, UPI payments.
- Best For: SEO blogs, landing pages, and bulk product descriptions.
- Pricing: Starter ~₹1,600/mo.
2. Copy.ai
- Strengths: Tons of templates, easy for beginners.
- Weaknesses: USD-only billing; expensive for Indians.
- Pricing: Starter ~₹4,200/mo.
3. Jasper
- Strengths: Long-form SEO content, integrates with Surfer SEO.
- Weaknesses: Not specialized for ads.
- Pricing: ~₹3,350/mo.
4. Rytr
- Strengths: Budget-friendly; great for students and freelancers.
- Weaknesses: Limited features vs. premium tools.
- Pricing: ~₹800/mo.
5. Scalenut
- Strengths: SEO-focused, keyword clustering, content briefs.
- Weaknesses: USD billing; steep learning curve.
- Pricing: ~₹3,000/mo.
6. Simplified
- Strengths: Combines design + copy + scheduling in one app.
- Weaknesses: Overkill if you just want writing.
- Pricing: ~₹2,500/mo.
7. Frase
- Strengths: Competitor analysis, SEO optimization.
- Weaknesses: Pricier, USD billing only.
- Pricing: ~₹3,500/mo.
8. ClosersCopy
- Strengths: One-time lifetime deal, good for sales copy.
- Weaknesses: No predictive scoring, less polished UI.
- Pricing: ~₹6,000 (lifetime).
Pros & Cons Overview
| Tool | Pros | Cons |
|---|---|---|
| Writesonic | INR billing, SEO tools | Drafts need editing |
| Copy.ai | Beginner-friendly | Expensive in INR |
| Jasper | Strong for SEO + long-form | USD only billing |
| Rytr | Cheapest, easy to use | Limited advanced tools |
| Scalenut | SEO-driven workflows | USD billing only |
| Simplified | All-in-one platform | Can feel bloated |
| Frase | Strong SEO optimization | High price |
| ClosersCopy | Lifetime pricing | Weaker features |
Anyword is great for ad optimization, but not India-friendly in billing. For Indian users, Writesonic is the strongest alternative thanks to INR billing, GST invoices, and solid SEO + ad features. Rytr wins on affordability, Jasper and Frase shine for SEO, and Simplified helps agencies manage all-in-one content.
Start Writesonic Free Trial and compare it against these alternatives today.
