Launching a new site is exciting, but ranking on Google can feel painfully slow. The right SEO tool can speed things up by helping you create, optimize, and track content from day one. In this guide, we’ll compare Frase, Surfer, and Semrush to see which one helps new sites climb search results fastest in 2025.
India Snapshot
| Tool | Pricing (INR) |
Best Feature | India Billing |
Best For |
|---|---|---|---|---|
| Frase | ₹3,500+/mo | Content briefs + AI drafts | ❌ USD only | Fast blog creation |
| Surfer | ₹4,000+/mo | On-page SEO scoring | ❌ USD only | Bloggers & agencies |
| Semrush | ₹9,000+/mo | Keyword research + backlinks | ❌ USD only | Full SEO suites |
Try Frase Free and speed up content rankings.
Frase: Content-First SEO
- Generates content briefs in minutes.
- Suggests headings, keywords, and questions.
- Good for new bloggers who need structured SEO content fast.
- Limitations: weaker at backlink analysis; USD billing only.
Surfer SEO: On-Page Optimization
- Gives an SEO score for your draft.
- Shows missing keywords, headings, and word count gaps.
- Great for ranking blogs and long-form content faster.
- Limitations: not a full SEO suite, USD-only billing.
Semrush: All-in-One SEO
- Covers keyword research, backlinks, technical SEO.
- Best for agencies and advanced SEO pros.
- Strong for long-term growth, not the fastest for brand-new content rankings.
- Limitations: Expensive, USD-only billing.
Pricing Breakdown
| Feature | Frase (~₹3,500) |
Surfer (~₹4,000) |
Semrush (~₹9,000) |
|---|---|---|---|
| Free Trial | Limited | Yes | Yes |
| Content Briefs | ✅ Strong | ✅ Moderate | ❌ Weak |
| On-Page Scoring | ✅ Yes | ✅ Strong | ❌ Limited |
| Keyword Research | ❌ Basic | ❌ Weak | ✅ Strong |
| Backlink Analysis | ❌ None | ❌ None | ✅ Strong |
| Best For | Fast content | Blog rankings | Full SEO strategy |
Pros & Cons
Frase
Fast briefs, AI writing support
Cheaper than Semrush
No backlink tools
USD billing
Surfer SEO
Strong on-page scoring
Perfect for content-heavy blogs
Not a full SEO suite
USD billing
Semrush
Complete SEO toolkit
Great for research + backlinks
Expensive
Slower payoff for new sites
For new websites, Frase or Surfer SEO will help you rank faster with optimized content. Frase is great for creating structured briefs, while Surfer ensures your posts meet on-page standards. Semrush remains the heavyweight for agencies and long-term SEO but may be overkill for beginners.
Start with Frase Free Trial and publish SEO-ready content today.
