Ranking in 2025 isn’t just about publishing random blogs—it’s about creating structured clusters that signal authority to Google. With Frase, you can research keywords, draft outlines, and optimize content so your pillar pages and supporting articles work together as a hub. This guide walks through how to do it step by step.
India Snapshot
| Plan | Pricing (USD) |
INR Approx |
Best Use Case |
|---|---|---|---|
| Solo | $15/mo | ~₹1,250 | Students / hobby projects |
| Basic | $45/mo | ~₹3,700 | Bloggers / freelancers building clusters |
| Team | $115/mo | ~₹9,500 | Agencies scaling hubs for multiple brands |
| SEO Add-on | $35/mo | ~₹2,900 | Keyword volumes + SERP data |
Start Frase Free Trial and build your first cluster today.
Why Topic Clusters Matter
Google rewards depth + structure. Instead of scattered posts, a topic cluster uses:
- Pillar Page → A detailed overview (e.g., “Health Insurance in India 2025”).
- Cluster Articles → Specific subtopics (e.g., “PMJJBY Explained”, “How to Claim Tax on Premiums”).
- Internal Linking → Connects cluster articles back to the pillar for stronger authority.
This boosts topical authority, rankings, and engagement.
How to Build Topic Clusters with Frase
Step 1: Keyword Research
Enter a broad keyword in Frase (e.g., “Life Insurance India”). The tool surfaces related queries and competitor structures.
Step 2: Define Pillar & Cluster Articles
Choose a pillar topic and break it into 5–10 clusters. Example:
- Pillar: Health Insurance in India 2025
- Clusters: Best Term Plans, Cashless Hospital Network, Claim Settlement Process, Tax Benefits Section 80D.
Step 3: Generate Outlines
Frase extracts competitor outlines and FAQs. Drag headings into your doc to build structure fast.
Step 4: Optimize Cluster Content
Write or generate drafts. Use Frase’s optimization score to align with top-ranking pages. Aim for 80+.
Step 5: Interlink Content
Link each cluster back to the pillar page. Add “See also” links to connect cluster articles with each other.
Step 6: Publish & Track
Export to your CMS. Track rankings for both pillar and clusters. Update regularly with new FAQs.
Real India Use Cases
- Insurance Blog: Build a “Health Insurance” hub with 1 pillar + 10 subtopics.
- E-commerce Store: Create a “Organic Food Guide” hub linking PDPs with educational content.
- SaaS Startup: Launch a “CRM Hub” with product comparisons, setup guides, and FAQs.
Pros
- Saves hours on research and outlines.
- Content scoring ensures competitiveness.
- Supports structured SEO for topical authority.
Cons
- USD billing only.
- Add-ons increase cost quickly.
- AI drafts still need manual polish.
Topic clusters are essential for ranking in 2025, and Frase makes it easier with its research, outline, and optimization features. Solo writers can use the Basic plan to build hubs, while agencies should consider Team + SEO Add-on for scaling.
Try Frase Free and start building interlinked clusters today.
