SEO writers often debate which tool saves more time—Frase or ChatGPT. The truth is, they’re built for different jobs. Frase handles keyword research, competitor outlines, and scoring, while ChatGPT excels at turning those outlines into natural, readable drafts. In this guide, we’ll see when to use each in 2025.
India Snapshot
| Tool | Pricing (USD) |
INR Approx |
Strengths | Best For |
|---|---|---|---|---|
| Frase | $15–$115/mo | ₹1,250–₹9,500 | SEO briefs, competitor research, content scoring | Agencies, SEO bloggers |
| ChatGPT | $20/mo | ~₹1,700 | Idea generation, first drafts, conversational flow | Writers, creators, startups |
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Frase: SEO-Driven Drafting
- Pulls competitor outlines and FAQs.
- Content scoring vs top-ranking articles.
- Great for keyword-rich, structured SEO posts.
- Limitations: Less creativity in narrative flow.
ChatGPT: Creative Drafting
- Writes natural, human-like paragraphs.
- Good for intros, storytelling, FAQs, and engaging style.
- Limitations: No built-in SEO scoring or keyword tracking.
When to Use Each
Use Frase when:
- You need to rank new sites fast.
- You’re drafting SEO blogs or content hubs.
- You want to know what competitors are doing.
Use ChatGPT when:
- You need creative tone and flow.
- You’re writing social posts, intros, or FAQs.
- You want variations for different audiences.
Best Workflow
- Use Frase to research keyword clusters and create an outline.
- Export to ChatGPT to generate natural draft paragraphs.
- Return to Frase to optimize content score to 80+.
Pricing Breakdown
- Frase: Solo $15/mo (
₹1,250), Basic $45/mo (₹3,700), Team $115/mo (~₹9,500). Add-ons: SEO + AI Writer at $35 each. - ChatGPT Plus: $20/mo (~₹1,700). Single subscription, no SEO-specific features.
Pros & Cons
Frase
SEO-focused tools
Content scoring
USD billing
Less creative
ChatGPT
Natural creative drafts
Affordable and versatile
No SEO scoring
Needs external research
For SEO drafting, Frase and ChatGPT aren’t competitors—they’re complements. Use Frase to build structured, keyword-optimized outlines, and ChatGPT to create natural drafts around them. Together, they save hours and improve ranking potential.
Try Frase Free and combine it with ChatGPT for the best of both worlds.
