Semrush is one of the most powerful SEO platforms, but its tiered pricing can confuse new buyers. Should you start with Pro, upgrade to Guru, or invest in the Business plan? In this guide, we’ll break down each plan, compare costs in INR, and explain which option makes the most sense in 2025.
India Snapshot
| Plan | Price (USD/mo) |
Approx INR |
Key Features | Best For |
|---|---|---|---|---|
| Pro | $129.95 | ~₹10,800 | 5 projects, 500 keywords, site audits | Freelancers, solo bloggers |
| Guru | $249.95 | ~₹20,700 | 15 projects, 1,500 keywords, content tools, historical data | Growing agencies |
| Business | $499.95 | ~₹41,500 | 40 projects, 5,000 keywords, API access, white-label reports | Enterprises & large agencies |
Try Semrush Free Trial and test the right plan for your business.
Semrush Pro: Who Should Use It?
- Entry-level plan for freelancers, bloggers, and startups.
- Includes site audit, keyword tracking, and basic competitor analysis.
- Limitations: only 5 projects and fewer keyword slots.
- Great if you’re just starting SEO or managing a personal site.
Semrush Guru: Who Should Use It?
- Adds content marketing tools, historical data, and larger keyword tracking.
- Supports 15 projects and 1,500 keywords.
- Ideal for agencies or businesses scaling content hubs.
- Historical data helps spot long-term trends—a must for serious SEO campaigns.
Semrush Business: Who Should Use It?
- Premium tier with 40 projects, 5,000 keywords, API access, and white-label reports.
- Designed for large agencies, enterprises, and e-commerce brands.
- Supports deep competitor analysis and client reporting.
- Overkill for freelancers but essential for high-volume SEO work.
Which Plan Is Worth It?
- Solo Blogger / Freelancer → Pro Plan (~₹10,800/mo).
- Growing Agency → Guru Plan (~₹20,700/mo).
- Enterprise / Big Brand → Business Plan (~₹41,500/mo).
Annual billing saves ~17% across all tiers, but you pay upfront.
Pros & Cons
Pros
- Full SEO suite in every plan.
- Scales with business size.
- Trusted by agencies worldwide.
Cons
- Expensive for fresh domains.
- USD-only billing for Indians.
- Business plan pricing may be overkill for small teams.
Semrush pricing may feel steep, but the tool packs everything—keywords, backlinks, content marketing, and reporting—into one platform. For Indian users, the Pro plan is enough to start, Guru fits growing agencies, and Business is the enterprise powerhouse.
Start Semrush Free Trial and see which plan fits your SEO needs in 2025.
