Great SEO starts with the right keywords, but raw lists alone don’t build authority. Semrush’s Keyword Magic Tool takes a single seed keyword and expands it into clusters, questions, and topical groups. In this tutorial, we’ll walk through how to turn that data into a full topical map ready for 2025.
India Snapshot
| Plan | Price (USD/mo) |
Approx INR |
Keyword Magic Access |
Best For |
|---|---|---|---|---|
| Pro | $129.95 | ~₹10,800 | Full access | Freelancers, solo bloggers |
| Guru | $249.95 | ~₹20,700 | Full access + content toolkit |
Agencies |
| Business | $499.95 | ~₹41,500 | Full access + API & white-label |
Enterprises |
Try Semrush Free Trial and test Keyword Magic today.
What Is Keyword Magic Tool?
- A keyword research tool inside Semrush.
- Generates millions of keywords from a single seed.
- Groups by topic clusters and search intent.
- Helps create a topical map for SEO content planning.
Step-by-Step Tutorial: From Seed to Topical Map
Step 1: Enter a Seed Keyword
Type in a broad keyword like “Health Insurance India”.
Step 2: Explore Keyword Groups
Keyword Magic clusters results into topics (e.g., “term insurance”, “tax benefits”, “cashless claims”).
Step 3: Filter by Intent
Use filters for Informational, Commercial, Navigational, or Transactional. For content sites, focus on informational & commercial.
Step 4: Collect Long-Tails
Pick long-tail terms like “best health insurance for family India 2025”. These are easier to rank and perfect for new domains.
Step 5: Build Topical Map
- Pillar Page: “Health Insurance in India 2025 – Complete Guide”
- Clusters: “PMJJBY Explained”, “Tax Benefits Section 80D”, “Cashless Hospital Network”
- FAQs: From Keyword Magic question filter.
Step 6: Export & Organize
Export the list to Excel or directly into Semrush’s SEO Content Template for actionable briefs.
Why It Matters for Content Sites
- Helps avoid random blog posts—everything fits into a content hub.
- Identifies high-volume + low-competition keywords for quick wins.
- Structures content for Google’s topical authority model in 2025.
Real India Example
- Seed Keyword: “Digital Marketing India”
- Topical Map Output:
- Pillar: “Digital Marketing in India 2025 – Complete Guide”
- Clusters: “Best Digital Marketing Tools India”, “Social Media ROI”, “SEO Trends India 2025”
- FAQs: “How to start digital marketing in India?”, “What is the cost of SEO in India?”
Pros & Cons
Pros
- Easy to generate topical maps.
- Covers search intent and questions.
- Works well for agencies managing multiple clients.
Cons
- USD-only billing.
- Steep price for solo bloggers.
- Needs strategy—data dump alone won’t rank.
The Keyword Magic Tool is essential for building structured SEO strategies in 2025. For Indian bloggers and agencies, it’s the fastest way to move from a seed keyword to a complete topical map. While pricing is steep, the ROI in saved time and ranking gains often outweighs the cost.
Try Semrush Free and create your first topical map today.
