AI writing is everywhere in 2025, but Semrush is trying to keep you inside its own ecosystem with Content Shake and optional AI Packs. They promise faster blog drafts and SEO-friendly outputs without jumping between tools. But are they worth the extra cost on top of a Semrush subscription? Let’s find out.
India Snapshot
| Tool | Price (USD/mo) |
Approx INR |
Best For |
|---|---|---|---|
| Content Shake | ~$60 | ~₹5,000 | Bloggers, freelancers |
| AI Writing Pack | ~$69 | ~₹5,800 | Agencies creating at scale |
| Regular Semrush Plan | $129.95+ | ~₹10,800+ | SEO + content marketing |
Try Semrush AI Tools and explore Content Shake today.
What Is Content Shake?
- A standalone AI-powered app by Semrush.
- Generates blog drafts with SEO integration and keyword suggestions.
- Users can refine tone, structure, and length before export.
- Direct export to WordPress or Google Docs is supported.
What Are Semrush AI Packs?
- Paid add-ons to enhance Semrush core plans.
- Includes AI Writer, AI Rewriter, and AI Templates.
- Helps create meta descriptions, blog intros, FAQs, and optimized outlines.
- Billed separately from main subscription.
Who Should Use Them?
- Freelancers/Bloggers → May find Content Shake enough for blog drafts.
- Agencies → Benefit most from AI Packs for scaling deliverables.
- Enterprises → Use AI Packs alongside Business plan for speed + reporting.
Pros & Cons
Pros
- Saves hours on drafting blogs.
- SEO integration stronger than standalone AI tools.
- Direct export saves copy-paste time.
Cons
- Expensive add-ons on top of already steep Semrush pricing.
- USD-only billing for Indians.
- AI drafts still need manual editing.
Semrush’s Content Shake and AI Packs are convenient, especially if you’re already invested in the ecosystem. They streamline drafting and optimization inside one platform. But for Indian freelancers or small bloggers, the add-on cost may not justify the value—tools like Writesonic (with INR billing) could be smarter.
Explore Semrush Content Shake and see if it fits your workflow in 2025.
