Backlinks still drive SEO, but building them in India isn’t as simple as running a tool and firing off emails. Semrush gives you the data—competitor backlinks, authority scores, outreach lists—but the real challenge is turning those insights into links that stick. In this guide, we’ll explore what actually works for Indian SEOs in 2025.
India Snapshot
| Plan | Price (USD/mo) |
Approx INR |
Link Prospecting Tools |
Best For |
|---|---|---|---|---|
| Pro | $129.95 | ~₹10,800 | Backlink Analytics only | Solo bloggers, small sites |
| Guru | $249.95 | ~₹20,700 | Full Link Building Tool + content tools | Growing agencies |
| Business | $499.95 | ~₹41,500 | API, white-label, advanced reports | Large agencies & enterprises |
Try Semrush Free Trial and test link prospecting workflows today.
How Semrush Helps with Link Prospecting
- Backlink Analytics
- Enter competitor domains and see their backlink sources.
- Filter by region (India/Asia) to focus on realistic targets.
- Link Building Tool
- Generates outreach lists based on keywords and competitors.
- Lets you track status: to contact, in progress, acquired.
- Authority Score
- Helps avoid wasting time on spammy or low-value links.
- Prioritize high DA/DR Indian sites in finance, tech, or news niches.
- Reports & Monitoring
- Tracks new and lost backlinks over time.
- Useful for agencies reporting to Indian clients.
Realistically, What Works in India?
- Industry-Relevant Outreach: Focus on fintech, SaaS, and startup blogs, not generic directories.
- Regional Filters: Use Semrush filters to exclude irrelevant foreign sites.
- Guest Posts & Collaborations: Still one of the most reliable methods in India.
- PR + Local Media: Outreach to publications like Moneycontrol, Economic Times, YourStory.
- Patience Required: Indian link outreach has low response rates; expect ~5–8% success.
Pros & Cons
Pros
- Comprehensive backlink data.
- Helps discover competitor link gaps.
- Outreach workflow inside Semrush saves time.
Cons
- Expensive in USD for Indian freelancers.
- Success depends on outreach strategy, not just the tool.
- Indian link markets often require personal connections beyond tool data.
Semrush is one of the strongest tools for link prospecting, but in India, success comes from combining tool insights with real outreach hustle. Agencies and startups in competitive niches will find Guru or Business plans most useful. For solo bloggers, the Pro plan may feel expensive unless backlinks are a core focus.
Start Semrush Free Trial and explore link prospecting opportunities in India.
