Wix has long been popular with beginners, but in 2025 its AI-powered site generator and updated template library are making agencies and small businesses in India take a second look. The question is — does Wix balance ease of use with speed, SEO, and billing flexibility for Indian users? We tested it, and here’s the breakdown.
Key Takeaways
- Wix’s AI site generator can build a working site in minutes.
- Templates are modern, with plenty of options for Indian SMEs.
- Pricing starts as low as ₹350/month, with INR billing.
- GST invoices are issued, making it tax-friendly.
- SEO is better than before but still behind WordPress.
India Snapshot
- Pricing: Combo Plan ~₹350/month, Unlimited ~₹500/month, Business Basic ~₹800/month.
- GST Invoice: Available by default for Indian accounts.
- Payments: Indian debit/credit cards supported. No direct UPI, but Razorpay/PayU can be integrated for e-commerce.
- Support: Chat and email available in IST hours.
- Hosting & Latency: Wix CDN performs well for Indian visitors.
What We Liked
The AI site generator asks a few questions and produces a ready-to-edit site. For founders without design skills, it saves hours. The template library is also broader now, with designs suited for Indian restaurants, e-commerce, and agencies. Billing in INR is smooth, and GST invoices come without chasing support.
What’s Annoying in India
Wix is easy, but it lacks full design freedom compared to Webflow. Some templates feel rigid once you start customizing. SEO tools have improved, yet WordPress with RankMath or Yoast still wins for advanced control. Another drawback — payments are card-only for subscriptions, no UPI checkout for plan billing.
Which Plan Should You Pick
| Plan | INR / month | Best For |
|---|---|---|
| Combo | ~₹350 | Students, freelancers |
| Unlimited | ~₹500 | Creators, small businesses |
| Business Basic | ~₹800 | E-commerce startups |
| Business VIP | ~₹1,200 | Agencies, larger stores |
For most Indian SMEs, Business Basic is the sweet spot — enough bandwidth, storage, and e-commerce support.
Pros and Cons
Pros:
- AI site generator saves time
- INR billing with GST invoices
- Wide template library for Indian SMEs
- Solid hosting/CDN performance
Cons:
- Less flexible than Webflow
- SEO tools not as strong as WordPress
- Card-only subscription billing
Quick Checklist Before You Buy
- Check if the Business plan matches your store or site needs.
- Confirm GST invoice auto-download for tax compliance.
- Be ready to pay via card, since UPI is not supported for billing.
- Test template responsiveness on mobile before publishing.
- Use Razorpay/PayU integrations if you want Indian e-commerce payments.
Wix is one of the easiest ways to launch a site in India, especially with its AI generator and INR billing. For SMEs, freelancers, and startups that want speed over deep customization, Wix is worth trying. Agencies or SEO-heavy publishers may still lean toward Webflow or WordPress.
