Mumbai | 07-Oct-2025, 12:20 IST — Filed on 07-Oct-2025 via Company Press Release
Revolt Motors, the electric motorcycle brand under RattanIndia Enterprises Ltd (REL), has announced a sponsorship tie-up with teenage racer Ethan Joy at the FIA-certified F4 India Championship, held in Coimbatore on October 4–5.
Youth & Innovation Branding
The company positioned the partnership as part of its broader youth-oriented and innovation-driven branding strategy, seeking to align electric two-wheelers with motorsports energy and aspirational appeal.
Ethan Joy, competing in the F4 India grid, logged race finishes of P9, P12, P9, and P6 across the four weekend events. Revolt said the sponsorship reflects its intent to support grassroots motorsport talent while reinforcing the performance narrative around EVs.
REL Chairperson Anjali Rattan noted in the release: “Revolt Motors is proud to back young talent like Ethan Joy. Supporting youth in motorsports resonates with our vision of innovation and speed, while building aspirational value for EVs in India.”
Lightweight Spend, PR Leverage
Analysts described the tie-up as a low-cost sponsorship with high visibility returns, particularly as it comes in the run-up to the festive season when two-wheeler demand typically peaks. Revolt, which competes in the EV motorcycle segment against Ola Electric and TVS iQube, is expected to leverage the campaign across its dealerships and digital channels.
What to Watch
- Whether Revolt integrates the sponsorship into dealership-level campaigns or test-ride events.
- Any limited-edition merchandise or promotions tied to the F4 racing calendar.
- Visibility on how this youth-focused brand push translates into sales traction during October–November.
Company Profile: Revolt Motors (RattanIndia Enterprises)
- Founded: 2019 by Rahul Sharma (co-founder of Micromax). Acquired majority by RattanIndia Enterprises in 2022.
- Products: Revolt RV400, RV300 electric motorcycles.
- Positioning: Marketed as India’s first AI-enabled electric motorcycle brand, focusing on affordability and performance.
- Network: Expanding dealership presence across metros and Tier-2 cities.
Parent Snapshot: RattanIndia Enterprises Ltd (REL)
- Listed Entity: NSE: RTNINDIA | BSE: 534597.
- Businesses: EVs (Revolt), drone solutions (NeoSky), fintech, and clean energy initiatives.
- Market Cap: ~₹13,000 crore (Oct 2025).
- FY25 Revenue: ~₹1,800 crore, with EV vertical contributing a growing share.
Outlook
For Revolt, the sponsorship aligns with a youthful, performance-first narrative at a time when consumer mindshare in the EV space is hotly contested. With festive demand cycles approaching, leveraging the tie-up through PR, experiential campaigns, and retail promotions could be key in driving incremental sales and building deeper brand recall.
