If you’re running a Shopify store, boutique brand, or insurance advisory in India, email marketing remains one of the most cost-effective channels. But with a 10,000-subscriber list, pricing can vary wildly between providers.
Here’s the 2025 India-focused comparison of AWeber, MailerLite, and Brevo (formerly Sendinblue) — to see which one is truly the cheapest for your 10k list.
AWeber
- Pricing for 10k subscribers: ~₹6,000/month ($74)
- Features:
- Unlimited emails.
- 700+ templates and easy drag-and-drop builder.
- Basic automation workflows.
- Strong deliverability, but fewer advanced segmentation tools.
AWeber is easy for beginners, but pricing is on the higher side for Indian startups.
MailerLite
- Pricing for 10k subscribers: ~₹3,300/month ($40)
- Features:
- 12,000 emails/month on free plan (up to 1,000 subs).
- Paid plan gives unlimited emails.
- Advanced automation, A/B testing, and landing pages.
- Clean UI, Indian-friendly pricing.
MailerLite balances cost and features well. Great choice for e-commerce and creative boutiques.
Brevo (India) (Formerly Sendinblue)
- Pricing for 10k subscribers: Starts at ~₹2,500/month (Email Starter Plan, 20k emails).
- Features:
- Pay by emails sent, not list size.
- WhatsApp & SMS integration (popular in India).
- Marketing automation with drag-and-drop workflows.
- Slightly slower UI, but budget-friendly.
Brevo is the most affordable for Indian businesses that don’t send unlimited emails.
Pricing Comparison for 10k List
| Platform | Cost (₹/mo) |
Email Limits | Best For |
|---|---|---|---|
| AWeber | ₹6,000 | Unlimited | Beginners who want simplicity |
| MailerLite | ₹3,300 | Unlimited | Balanced cost + features |
| Brevo | ₹2,500 | 20k emails (upgrade for more) |
Cheapest, with WhatsApp/SMS add-ons |
Verdict: Cheapest Email Tool for India
- Cheapest overall: Brevo (₹2,500/month).
- Best balance: MailerLite (₹3,300/month).
- Beginner-friendly: AWeber (₹6,000/month but unlimited emails).
For Indian businesses managing a 10k subscriber list, Brevo wins on cost, while MailerLite wins on value.
Grow Your Email Marketing Smartly
Try AWeber, MailerLite, or Brevo and pick the cheapest email solution for your 10k subscribers. Use eBharat Tools to add WhatsApp & SMS to your campaigns in India.
