Who Is a DSA?
A DSA (Direct Selling Agent) is someone who helps people apply for loans or insurance plans — and earns commission when the customer’s loan or policy gets approved.
You’re not a full-time bank employee. You’re a partner who earns based on business you bring in.
How Much Can You Earn?
- You help someone get a ₹5 lakh personal loan → you may earn ₹3,000–₹5,000
- You sell a term insurance plan worth ₹1 crore → you may earn ₹5,000–₹15,000
- Renewals also bring income (especially for life or health insurance)
In 2025, many DSAs are earning ₹25,000–₹1.5 lakh/month, even part-time.
What You Need to Get Started
You don’t need an office. You don’t need investment. You just need:
- PAN Card + Aadhaar
- Bank account for payouts
- Smartphone with WhatsApp
- Basic English or Hindi communication
- Optional: IRDAI exam for life/health insurance sales (only needed for some companies)
How to Register as a DSA
Step 1: Choose a DSA program or aggregator
Some trusted names:
- HDFC Life DSA Partner Portal
- SBI General Insurance DSA Onboarding
- PaisaBazaar Partner Program
- Andromeda Loans
- MyMoneyMantra, Fincover
Step 2: Fill online form + upload documents
Most platforms ask for:
- PAN
- Aadhaar
- Bank details
- Mobile number
- Declaration of no fraud history
Step 3: Training & product onboarding
- A unique DSA code or login
- Training videos, brochures, commission structure
- Access to dashboards for leads, payout tracking, etc.
Who Should Become a DSA?
- Housewives or retirees with free time
- Small business owners (photocopiers, cafes, etc.)
- Freelancers who want passive income
- Existing LIC agents looking to expand
DSA Mistakes to Avoid
- Making false promises to customers (will ruin your DSA code)
- Sharing personal login with others
- Not disclosing commission to clients if asked
- Selling fake loan offers via WhatsApp (high risk of complaint + delisting)
DSA Niches to Choose From
- Home Loans (Flat commission, easy to sell in housing markets)
- Personal Loans (Fast-moving, low docs)
- Term Insurance (High-ticket commissions)/ Car Loans / Gold Loans
- Credit Cards
Becoming a DSA is one of India’s most low-cost business models in 2025. No shop. No inventory. No MBA. Just your network + basic documents and if you’re honest, proactive, and customer-friendly — banks & insurers will love working with you.
