Cash on Delivery, returns, and WhatsApp are three pillars of e-commerce in India. But they can also drain profits if not managed well. In 2025, Shopify sellers can use India-focused apps to confirm COD orders, automate returns, and engage customers directly on WhatsApp. Here are the best picks.
India Snapshot
- COD Usage in India (2025): 55–65% of online orders still use COD.
- RTO Costs: Average RTO cost ~₹80–₹150/order.
- WhatsApp Usage: Over 500M users in India; WhatsApp support is the #1 communication tool for e-commerce.
- Payments Supported: UPI, EMI, Razorpay/PayU integrations for prepaid; COD handled via courier partners like Delhivery, Shiprocket.
- GST Invoice: Most apps integrate with GST-compliant invoicing.
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Best Shopify Apps for COD in India
1. COD Order Confirmation by Softpulse
- Sends OTP to confirm COD orders, reducing fake orders.
- Cuts RTO by 20–30%.
- Pricing: From $7/month (~₹580).
2. COD Fees by MageComp
- Add a small COD fee (₹30–₹50) to encourage prepaid orders.
- Flexible rules for cart value.
- Pricing: From $5/month (~₹415).
Best Shopify Apps for Returns & RTO
3. Return Prime
- Unified returns & exchange dashboard.
- Integrates with Delhivery, BlueDart, EcomExpress.
- Pricing: Free up to 5 returns/month; paid plans from ₹999/month.
4. ClickPost Logistics
- End-to-end courier integration for returns.
- Powerful RTO analysis and cost optimization.
- Pricing: Custom enterprise plans.
Best Shopify Apps for WhatsApp Support
5. WhatsApp Chat + Abandoned Cart by SuperLemon
- Add a WhatsApp chat button on your store.
- Send automated cart recovery messages.
- Pricing: Free plan available; paid from $9/month (~₹750).
6. WhatsApp Marketing by DelightChat
- Broadcast campaigns, order updates, and COD confirmations.
- Multi-agent WhatsApp support.
- Pricing: From ₹1,499/month.
Why These Apps Matter for Profitability
- COD Apps: Prevent fake orders and filter serious buyers.
- Return Apps: Automate exchanges and minimize RTO losses.
- WhatsApp Apps: Engage customers on the channel they use most, boosting conversions by 10–20%.
Pros and Cons
Pros
- India-focused apps (COD + GST support).
- Reduce RTO and fake COD orders.
- Boost sales via WhatsApp engagement.
- Easy to install, low learning curve.
Cons
- Monthly app costs add up quickly.
- Overlapping features between apps.
- Some advanced features only on paid tiers.
Quick Checklist for Indian Shopify Sellers
- Install COD confirmation (Softpulse).
- Add returns management (Return Prime).
- Enable WhatsApp support (SuperLemon or DelightChat).
- Track COD % vs prepaid % monthly.
- Use COD fees to encourage prepaid UPI orders.
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In 2025, COD, returns, and WhatsApp support remain the three biggest challenges for Indian e-commerce stores. Shopify’s app ecosystem has matured with local solutions like Softpulse, Return Prime, and SuperLemon that address these directly. If you’re serious about growing profitably, install these apps from day one.
