Frase has become a favorite for SEO content workflows, but its USD-only billing and lack of GST invoices make it tricky for Indian publishers. Luckily, there are several strong alternatives in 2025 that balance accuracy, cost, and India-friendly payments. In this guide, we’ll compare seven real options so you can choose the right fit.
India Snapshot
| Tool | Pricing (INR) |
India Billing |
Best For |
|---|---|---|---|
| Frase | ₹3,500+/mo | ❌ USD only | SEO outlines + optimization |
| Writesonic | ₹1,600+/mo | ✅ INR + GST | SEO blogs + ads |
| Jasper | ₹3,350+/mo | ❌ USD only | Long-form + SEO |
| Copy.ai | ₹4,200+/mo | ❌ USD only | Quick templates |
| Scalenut | ₹3,000+/mo | ❌ USD only | SEO content scaling |
| Surfer SEO | ₹4,000+/mo | ❌ USD only | On-page scoring |
| Semrush | ₹9,000+/mo | ❌ USD only | Keyword + backlinks |
| Rytr | ₹800+/mo | ❌ USD only | Cheapest drafts |
Try Writesonic Free Trial with 10,000 free words included.
1. Writesonic – Best India-Friendly Alternative
- INR billing + GST invoices.
- SEO article drafts, ads, and product descriptions.
- Pricing: starts at ₹1,600/mo.
- Great for publishers balancing SEO + compliance.
2. Jasper – Long-Form SEO Writing
- Strong Surfer SEO integration.
- Great for agencies producing long blogs and pillar articles.
- Pricing: ~₹3,350/mo.
- USD billing only.
3. Copy.ai – Templates for Quick Copy
- 90+ templates for ads, intros, and social posts.
- Best for beginners who need variety.
- Pricing: ~₹4,200/mo.
- USD billing only.
4. Scalenut – SEO Scaling
- Keyword clustering + AI drafts.
- Designed for scaling multi-page content hubs.
- Pricing: ~₹3,000/mo.
- USD billing only.
5. Surfer SEO – On-Page Optimization
- Real-time scoring for keyword usage.
- Perfect for bloggers optimizing posts after drafting.
- Pricing: ~₹4,000/mo.
- USD billing only.
6. Semrush – All-in-One SEO Suite
- Covers keywords, backlinks, site audits.
- Strong for agencies and publishers needing deep SEO.
- Pricing: ~₹9,000/mo.
- USD billing only.
7. Rytr – Budget-Friendly Option
- Affordable (~₹800/mo).
- Simple drafting, limited SEO.
- Good for small blogs or side projects.
Pros & Cons Overview
| Tool | Pros | Cons |
|---|---|---|
| Writesonic | INR billing + SEO tools | Needs editing |
| Jasper | Long-form, SEO integrations | USD-only billing |
| Copy.ai | Beginner-friendly templates | Expensive in INR |
| Scalenut | SEO scaling workflows | Learning curve |
| Surfer SEO | Real-time content scoring | Not a full suite |
| Semrush | Complete SEO toolkit | High cost |
| Rytr | Cheapest entry point | Weak SEO features |
Frase is powerful, but not India-friendly on billing. For Indian publishers, Writesonic is the best alternative thanks to INR billing, GST invoices, and strong SEO-focused features. Scalenut and Surfer are good for structured SEO workflows, while Jasper and Copy.ai shine for drafting.
Start Writesonic Free Trial and test it as your Frase alternative today.
