Content writing takes hours of research, structuring, and optimization. Frase shortens this by turning a keyword into a ready-to-publish draft with briefs, outlines, and real-time SEO scoring. In 2025, it’s become a go-to tool for Indian bloggers, agencies, and startups.
India Snapshot
- Pricing (2025):
- Solo Plan: ~₹1,200/month (1 seat, 1 project)
- Team Plan: ~₹3,800/month (3 seats)
- Enterprise: Custom pricing
- GST Invoice: Yes, downloadable for Indian users.
- Payments: Cards globally; UPI/NetBanking via resellers.
- Support: 24/7 chat + India time zone overlap.
- Best For: SEO teams, freelance writers, agencies publishing 20–50+ blogs/month.
Try Frase free for 5 days & see how it transforms your content workflow:
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What Frase Does in 2025
- Content Briefs: Automatically pulls SERP data, top 20 results, and related questions.
- Outline Builder: AI suggests H2/H3 outlines based on competitors.
- Content Optimization: Real-time scoring for readability, keyword density, headings.
- AI Writer: Generates first drafts (needs human edits).
- Analytics: Tracks ranking changes and suggests updates.
Why Indian Content Teams Love It
- Cuts research time by 2–3 hours/article.
- Agencies handling multiple clients save on manpower.
- Works with Hindi + regional languages for on-page optimization.
- Affordable compared to Surfer SEO or Semrush.
Frase vs Competitors
| Feature | Frase | Surfer SEO | Semrush Content Tools |
|---|---|---|---|
| Briefing | AI + SERP-based | Limited | Manual-heavy |
| Outlines | AI-generated | Basic | Moderate |
| On-page Optimization | Yes, real-time scoring | Yes, detailed | Basic |
| Pricing (₹) | ~1,200/month | ~2,500/month | ~8,000/month |
| Best For | Bloggers, SMEs, agencies | SEO-heavy teams | Enterprise SEO teams |
Pros and Cons
Pros
Affordable for Indian creators.
All-in-one workflow (brief → outline → optimize).
Multi-language support.
Competitor gap analysis built-in.
Cons
Weak backlink/keyword research.
AI-generated drafts often generic.
Needs pairing with keyword research tools (Semrush/Ahrefs).
Smart Strategy for 2025
- Use Frase for briefing and on-page scoring.
- Pair with Semrush or Ahrefs for keyword research.
- Pair with Surfer SEO for deeper NLP optimization.
- Great for Indian freelancers, SMEs, and agencies scaling content.
Get Frase & streamline your content workflow:
Try Frase.io
In 2025, Frase remains one of the most practical content workflow tools for Indian creators. From briefs to outlines to optimization, it saves time and boosts output. While it doesn’t replace SEO giants like Semrush or Surfer entirely, paired with them, it’s a must-have for bloggers, agencies, and SMEs.
