Generali Group, one of the world’s leading insurers, and the Central Bank of India have taken a major step to refresh their presence in India’s insurance market. The two partners have rebranded their life and non-life insurance joint ventures under the unified name Generali Central — a move designed to make the brand easier to recognise, more customer-friendly, and ready for digital growth.
| Detail | Generali Central Life Insurance | Generali Central Insurance (Non-Life) |
|---|---|---|
| Old Brand Name | Future Generali India Life Insurance | Future Generali India Insurance |
| Ownership | Generali: 74% CBI: 26% | Generali: 74% CBI: 26% |
| Focus Areas | Life insurance, savings plans, term covers | Motor, health, property, and business insurance |
| New Direction | Unified brand identity, stronger digital presence, deeper reach in rural and semi-urban India | |
Why the Change?
The rebrand aims to make the joint venture’s life and general insurance arms instantly recognisable to customers and distribution partners. With Generali’s global expertise and Central Bank’s nationwide branch network, the companies want to simplify branding, improve customer trust, and speed up digital transformation.
What Leaders Say
- Rob Leonardi, Asia Regional Officer, Generali Group: “India is a priority market. This new brand identity is a symbol of our long-term commitment and our ambition to be the Lifetime Partner to our customers.”
- Alok Rungta, MD & CEO, Generali Central Life Insurance: “We are taking a significant step toward becoming a future-ready, customer-first insurer.”
- Anup Rau, MD & CEO, Generali Central Insurance: “Our goal is to make insurance simple, accessible, and valuable for every Indian household.”
How It Changes the Game
- Unified identity: Makes it easier for customers to identify both life and non-life products from the same trusted JV.
- Market reach: Combines Central Bank of India’s 4,500+ branches with Generali’s global capabilities.
- Digital-first approach: Stronger focus on online platforms to reach younger, tech-savvy consumers.
- Growth potential: Positions the JV to capture a bigger share of India’s fast-growing insurance market.
A new name can be the start of a new chapter. Generali Central is betting that this fresh identity will help it connect with more Indians than ever before.
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