Mutual fund apps have exploded in India, but which one should you trust in 2025? Groww keeps things simple for beginners, ETMoney adds insurance and finance tracking, and Kuvera focuses on advanced goal-based investing. Here’s how they compare.
India Snapshot
| Feature | Groww | ETMoney | Kuvera |
|---|---|---|---|
| Brokerage/Fees | Free (Direct Plans) | Free (Direct Plans) | Free (Direct Plans) |
| Extra Features | Stocks, IPOs, US Stocks | Expense tracking, insurance | Goal planning, family accounts |
| Tax Tools | Basic | Auto ELSS reminders | Advanced tax harvesting |
| Ease of Use | Very beginner-friendly | Moderate | Slightly complex for new users |
| Support | Chat/email | In-app + call | Email/chat |
- Payments: UPI, NetBanking, debit cards supported.
- GST: No GST on MF purchase, only on exit loads (if applicable).
- Data: All apps SEBI-registered, transactions via BSE/NSE platforms.
Compare and start investing in mutual funds with India’s top apps:
Check Groww App
Try ETMoney
Explore Kuvera
Groww – Best for Beginners
- Simplest app, clean interface.
- Offers mutual funds, stocks, IPOs, ETFs, and even US stocks.
- Basic tax tools.
Best for: First-time MF investors who want simplicity.
ETMoney – Best for Expense + Insurance Integration
- Tracks external MF investments automatically via CAS.
- Provides insurance, loans, and credit score features.
- Auto ELSS reminders for tax saving.
Best for: Investors who want a one-stop finance app.
Kuvera – Best for Advanced Planning
- Goal-based investing (wedding, house, retirement).
- Tax harvesting tools to save LTCG tax.
- Family account feature for joint planning.
Best for: Experienced MF investors who want deeper features.
Pros and Cons
Groww
Easiest to use, popular with new investors.
Stocks + MF in one app.
Lacks advanced tax tools.
ETMoney
All-in-one finance app.
Tracks outside investments.
Interface slightly crowded.
Kuvera
Advanced goal + tax planning.
Family investing features.
Not beginner-friendly.
Smart Strategy for 2025
- Start with Groww if you’re a beginner.
- Use ETMoney if you like tracking all finances in one place.
- Switch to Kuvera once you need advanced tax planning.
- Always compare direct vs regular plans—apps above support direct only (better returns).
Start your mutual fund journey today with the best app for your needs:
Check Groww App
Try ETMoney
Explore Kuvera
In 2025, Groww wins for simplicity, ETMoney for all-in-one finance tracking, and Kuvera for advanced investors. All three are safe, free, and support direct MF investing. Your choice depends on whether you’re just starting out, managing multiple financial products, or planning taxes deeply.
