Most Indian SMEs juggle WordPress for blogs and Mailchimp for newsletters. HubSpot offers a simpler way: one platform for both. Here’s the step-by-step SOP to set it up in 2025.
India Snapshot
- Pricing: Starter CRM Suite ~₹1,600/month. Marketing Hub Pro ~₹5,500/month.
- Payments: UPI, PayU, Razorpay, EMI, cards.
- GST Invoice: Yes, available if GSTIN is added.
- Support: 24/7 chat/email, plus webinars during India-friendly hours.
- Hosting: Global servers but stable in India; SSL included.
Want to publish blogs and send newsletters in one place? Try HubSpot Starter Suite today.
SOP: Ship Blog + Newsletter in HubSpot
Step 1: Setup Blog Module
- Go to Marketing Hub → Website → Blog.
- Choose theme or template (free themes included).
- Add categories, tags, and SEO settings.
Step 2: Write Blog Posts
- Use AI Content Assistant to draft posts.
- Add images, internal links, and CTAs.
- Schedule posts to auto-publish.
Step 3: Enable Subscription Form
- Add “Subscribe” form to blog pages.
- Connect to a HubSpot list.
- Enable double opt-in to stay compliant.
Step 4: Setup Newsletter Campaigns
- Go to Marketing Hub → Email.
- Select template (newsletter layout).
- Personalize subject lines with AI assistant.
- Schedule or send immediately.
Step 5: Automate Blog-to-Newsletter
- Use RSS Email Automation: auto-send new blogs as emails.
- Segment audience (customers, leads, subscribers).
- Track open and click rates.
Step 6: Monitor Analytics
- Use HubSpot dashboard to see blog traffic and email performance.
- Run A/B tests for subject lines.
- Export reports for GST/tax filings if needed.
Pros and Cons
Pros
- One tool for both blogs + newsletters.
- GST invoices + UPI support for India.
- AI assistant speeds up content writing.
Cons
- Starter plan limits automation.
- More expensive than WordPress + MailerLite combo.
- Templates need customization for Indian festivals/offers.
Quick Checklist for India SMBs
- Start with HubSpot Starter Suite (~₹1,600/month).
- Pick a blog template + set categories.
- Connect UPI billing + claim GST invoice.
- Enable subscribe form + segment list.
- Automate blog → newsletter.
- Track results monthly.
Want a simple way to run both blogs and newsletters? Start with HubSpot Starter CRM Suite today.
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