HubSpot is one of the world’s most popular marketing automation platforms, but Indian businesses face a big question: How far can HubSpot go natively with email, WhatsApp, and SMS? If you’re running e-commerce, insurance sales, or boutique services in India, you need clear answers on sending limits and integrations.
HubSpot Email Sending Limits (2025)
- Marketing Emails (Campaigns):
- HubSpot’s free plan allows up to 2,000 emails/month.
- Paid Marketing Hub Starter/Pro scales this to 5,000–50,000 emails/month, depending on contact tier.
- Beyond that, HubSpot charges based on contact volume (₹4–6 per 1,000 emails approximately).
- Transactional Emails: Available only with Marketing Hub Enterprise or via SMTP API. Perfect for receipts, OTPs, or onboarding mails.
For Indian SMBs, HubSpot is great for newsletter + drip campaigns, but not for massive 1M+ bulk sends. For that, many pair HubSpot with SendGrid or Mailgun.
WhatsApp in HubSpot
- Native Support: HubSpot does not natively send WhatsApp messages.
- Integration Path:
- Official WhatsApp Business API partners (Twilio, 360dialog, Infobip).
- Indian providers like Gupshup and Karix integrate via HubSpot workflows.
- Use Cases:
- Automated order updates (“Your saree has shipped”).
- Lead nurturing (“Claim your insurance quote on WhatsApp”).
- Support workflows linked to HubSpot CRM.
For Indian boutique stores and insurance agents, WhatsApp integration boosts open rates to 95%+, far beyond email.
SMS in HubSpot
- Native Limitation: HubSpot doesn’t allow SMS directly.
- Integration Tools:
- Twilio SMS App inside HubSpot.
- Indian SMS gateways (TextLocal, MSG91) connect via Zapier/Make.
- Use Cases in India:
- Festival offers (Diwali sale).
- EMI reminders.
- Insurance premium alerts.
Comparison Table
| Channel | Native in HubSpot? |
Limitations | Best Option in India |
|---|---|---|---|
| Yes | 2,000–50,000/month (tiered) | Use HubSpot natively; scale via SendGrid | |
| No | Needs partner API | Integrate Gupshup/360dialog | |
| SMS | No | Needs Twilio/Zapier | Use MSG91/TextLocal with workflows |
Verdict for Indian Businesses
- HubSpot Email: Works great natively but mind the limits.
- WhatsApp: No native support — use 3rd party partners.
- SMS: Also needs integration — pair with Twilio/Indian gateways.
If you’re a boutique or insurance agent in India, HubSpot + WhatsApp API + SMS Gateway is the winning stack.
Power Your HubSpot Marketing in India
Start your HubSpot Free Trial for email campaigns and connect with eBharat Tools to integrate WhatsApp & SMS. Build a marketing stack that converts in India.
