Launching a boutique store or creative portfolio in India has never been easier. Two of the most popular platforms — Squarespace and Wix — dominate the website builder space. But when it comes to Indian entrepreneurs, artists, and boutique shop owners, which one delivers better value in 2025? Let’s break it down.
Ease of Use
- Squarespace: Known for its polished and minimal interface, Squarespace appeals to creators who want simplicity. You choose a template, drag-and-drop elements, and your website looks professional from day one. However, the learning curve is slightly higher for custom tweaks.
- Wix: Wix offers maximum freedom with its drag-and-drop editor. Every element can be resized or moved around, making it highly flexible. For boutique owners who want to experiment, Wix feels intuitive. On the flip side, too much freedom can sometimes make design messy.
Templates & Design
- Squarespace: Templates are elegant and creative. Fashion boutiques, photographers, and lifestyle bloggers will love its curated designs. All templates are mobile-responsive and optimized for aesthetics.
- Wix: Wix boasts 900+ templates across industries. There’s more variety, but not all are equally polished. For niche businesses like salons or clothing boutiques, Wix’s wide template library offers targeted choices.
E-Commerce Features
- Squarespace: Perfect for boutiques selling a limited product range. Built-in inventory management, product galleries, and integrated payment gateways (Stripe, PayPal, Razorpay via third-party) make it a solid choice.
- Wix: Wix Stores offers advanced product variations, shipping rules, and coupon codes. For boutiques planning to scale online sales, Wix provides more flexibility. Integration with Indian payment gateways like PayU and Razorpay is smoother here.
Pricing (India 2025)
| Plan | Squarespace (₹/mo) |
Wix (₹/mo) |
Best For |
|---|---|---|---|
| Entry | ₹650 | ₹450 | Personal blogs & creators |
| Business | ₹1,000 | ₹850 | Small boutiques, local shops |
| E-Commerce | ₹1,700 | ₹1,250 | Scaling online stores |
Wix is slightly cheaper in India, especially at the entry level. Squarespace’s pricing is justified by design quality and reliability.
SEO & Marketing Tools
- Squarespace: In-built SEO tools, automated sitemaps, and social media integrations are strong. Great for creators who don’t want to get technical.
- Wix: Offers advanced SEO flexibility (custom meta tags, redirects, structured data). If boutique owners want to push aggressive SEO campaigns, Wix provides more hands-on tools.
Performance & Support
- Squarespace: Hosting is reliable, uptime is strong, and customer support is available 24/7 via chat/email.
- Wix: Wix performance has improved drastically with ADI (Artificial Design Intelligence). Support in India is decent but sometimes slower during peak hours.
Verdict for Indian Users
- Pick Squarespace if: You are a creator or boutique owner who values elegant design, wants a ready-to-go website, and doesn’t mind paying slightly more.
- Pick Wix if: You are price-sensitive, want flexibility, and plan to scale your boutique online with Indian payment integrations.
Both are excellent, but Wix edges ahead for Indian boutiques, while Squarespace wins for portfolios and creative websites.
Ready to Launch Your Boutique Website?
Compare, design, and grow your online boutique with Squarespace or Wix. Plus, use eBharat Tools for marketing, payments, and growth insights tailored for Indian entrepreneurs.
