Both Surfer and Frase promise better SEO performance, but they approach content editing differently. Surfer focuses on real-time keyword scoring and quick fixes, while Frase leans on outlines and NLP-driven topic coverage. In this guide, we’ll see which editor actually helps you improve content scores faster in 2025.
India Snapshot
| Tool | Price (USD) |
Approx INR |
Best Feature | Best For |
|---|---|---|---|---|
| Surfer | $99–$219/mo | ₹8,200–₹18,100 | On-page SEO scoring | Bloggers, agencies |
| Frase | $15–$115/mo | ₹1,250–₹9,500 | Content briefs + NLP scoring | Writers, content hubs |
Try Surfer Free Trial for faster SEO scoring.
Surfer: On-Page Optimization at Speed
- Content Score: Updates in real-time as you add missing keywords and adjust word count.
- Competitive Data: Benchmarks against 20–30 top SERP results.
- Best Use Case: Taking an existing article and boosting its score quickly for rankings.
Frase: Briefs & NLP Topic Coverage
- Outline Builder: Pulls headings from competitors to structure your draft.
- Content Score: Rates drafts based on semantic keyword coverage.
- Best Use Case: Starting from scratch with structured SEO-ready outlines.
Speed of Score Improvements
- Surfer: Editors report faster jumps in content score by simply adding recommended terms and adjusting length. Perfect for quick wins.
- Frase: Improvements take longer since it focuses on content depth, FAQs, and NLP terms rather than pure keyword counts.
Pricing Breakdown
- Surfer:
- Essential $99/mo (~₹8,200) → 30 credits.
- Scale $199/mo (~₹16,600) → 100+ credits.
- Enterprise → Custom pricing.
- Frase:
- Solo $15/mo (~₹1,250).
- Basic $45/mo (~₹3,700).
- Team $115/mo (~₹9,500).
- SEO Add-on $35/mo (~₹2,900).
Pros & Cons
Surfer
Best for quick on-page fixes
Real-time content score
Expensive
USD-only billing
Frase
Cheaper entry point
Better for outlines + new content
Slower optimization
NLP keywords can be noisy
If you need fast content score improvements, go with Surfer SEO. If you want to build new SEO articles from scratch, Frase is more efficient. Many agencies use both together—Frase for planning and Surfer for final optimization.
Start with Surfer SEO for real-time content optimization, or Try Frase Free for structured SEO drafting.
