Indian family comparing top-up vs new health insurance policy

Top-Up Health Plans Now Preferred Over New Policies, Insurers Cite Affordability and Tax Advantages

An Indian family of four compares two health insurance plans at home — highlighting the growing trend of choosing affordable top-up covers over expensive new policies in 2025.

August 4, 2025 |
With rising medical inflation and tighter household budgets, top-up health insurance plans are gaining traction among Indian consumers — especially salaried professionals and small business owners — who want higher coverage without the high premiums of new base policies.
According to industry insiders, leading insurers like Star Health, Niva Bupa, ICICI Lombard, and HDFC Ergo have seen a 20–25% year-on-year rise in demand for top-up and super top-up plans in the first half of 2025.

Why Top-Up Plans Are Trending

Top-up plans act as supplemental coverage to an existing base health policy. They kick in once a certain threshold (called deductible) is crossed — making them cheaper to buy and ideal for high-cost treatments like surgeries, ICU stays, or prolonged hospitalizations.

Commenting on the trend, a senior executive at Star Health said:
“People don’t want to pay twice for basic coverage. A top-up lets them raise their total cover from ₹5 lakh to ₹20 lakh or even ₹50 lakh — without doubling their premium.”

Top-Up vs. New Policy

Let’s say you already have a ₹5 lakh corporate or retail health plan.
You can buy a ₹20 lakh top-up with a ₹5 lakh deductible for as low as ₹3,000–₹4,000/year.
In contrast, a fresh ₹25 lakh standalone policy would cost more than ₹14,000/year, depending on age and health profile.
Result: More Indians are using top-ups as a smart way to prepare for big-ticket medical events, without burning a hole in their budget.

Tax Benefits: Section 80D Still Applies

Insurers say buyers also see income tax benefits under Section 80D when purchasing top-ups — especially useful for senior citizens or families with multiple members insured under the same umbrella.

“You can claim up to ₹25,000 in tax deductions (₹50,000 for seniors), and top-up plans qualify for this just like base policies,” explained a policy advisor from Niva Bupa.

With more people opting for top-up health plans, it’s also important to know how to save on taxes under Section 80D. Here’s a simple guide on how to claim your health insurance tax deductions in 2025.

Who’s Buying Top-Ups?

  • Age Group: 30–55
  • Locations: Metros + Tier-1 cities (Delhi, Mumbai, Bengaluru, Hyderabad, Pune)
  • Buyer Types:
    • Corporate employees with limited employer health cover
    • Self-employed professionals with basic family floater plans
    • Retirees who want higher coverage but can’t afford full-premium policies

What to Watch Out For

While top-ups are cost-effective, they’re not a substitute for a base policy. Experts advise:

  • Check if your existing insurer offers integrated claims for base + top-up
  • Confirm cashless availability across both plans
  • Understand deductible clauses — this is the amount you pay first before the top-up kicks in


Top-Up vs. New Health Policy — ₹25L Cover Cost Comparison
Type Base Cover Add-On / Deductible Total Premium Tax Benefit (80D)
New Policy ₹25L ₹14,500 Yes
Top-Up Strategy ₹5L base + ₹20L top-up ₹5L deductible ₹6,500 total Yes
Source: eBharat.com | Smart Health Cover

With healthcare costs rising and employer cover falling short, top-up health plans are proving to be a smart middle path — offering affordability, flexibility, and the peace of mind that serious medical bills won’t derail family finances.

Apart from lower premiums, many buyers are also drawn to top-up plans for their tax-saving potential under Section 80D. But if you also have life insurance, it’s worth understanding how different sections apply. Here’s a complete guide to insurance tax benefits under Sections 80C, 80D, and 10(10D).

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