Wix is a good starting point for small businesses, but it’s not the only option. Many Indian SMBs want better SEO, deeper design control, or local billing with UPI. If you’re running a restaurant, boutique, coaching center, or agency, these seven alternatives can give you more flexibility and sometimes lower costs.
Key Takeaways
- Wix is easy, but WordPress, Webflow, and Shopify offer more control.
- INR billing and GST invoices vary by platform.
- Indian SMBs may prefer builders with Razorpay/PayU support for UPI.
- Some tools focus on design freedom, others on e-commerce or bookings.
- Always check hidden costs for apps, storage, and premium templates.
India Snapshot
- Pricing: Ranges from ₹350/month (Squarespace, Wix) to ₹4,000+/month (Webflow/Framer).
- GST Invoice: Wix, Squarespace, Shopify issue them automatically. WordPress depends on host.
- Payments: Shopify and WordPress (via hosts) allow UPI. Wix and Webflow rely on cards.
- Support: Wix/Squarespace chat in IST hours; Webflow U.S. timezone. Shopify has strong India team.
- Hosting & Latency: CDN-backed platforms run fast in India. WordPress speed varies by host.
7 Alternatives to Wix
1. Squarespace
Great templates, INR billing, GST invoices. Good for restaurants, photographers, and local creatives.
2. WordPress
Most flexible. Low-cost hosting in India, UPI billing with Indian hosts. Perfect for SMBs wanting SEO strength.
3. Webflow
Best design control. Strong CMS for agencies, but priced in USD. Needs learning curve.
4. Shopify
Top choice for SMBs selling products or service packages. Razorpay/PayU integration makes UPI easy.
5. Framer
Modern design-focused builder. Good for startups, but pricier than Wix.
6. Editor X (by Wix)
More advanced layouts than Wix, aimed at agencies and design-heavy SMBs.
7. Zoho Sites
India-first option. INR billing, local support, and integrates with Zoho’s SME tools (Books, CRM, Mail).
Comparison Table
| Tool | Starting INR | Best For | India Caveat |
|---|---|---|---|
| Squarespace | ~₹350/mo | Creatives, local businesses | Limited e-commerce options |
| WordPress | ~₹500–₹1,500 | SEO-focused SMBs | Needs plugin upkeep |
| Webflow | ~₹2,000–₹4,200 | Agencies, design-led SMBs | USD billing only |
| Shopify | ~₹2,000/mo | SMBs selling products/services | Pricier, but full UPI support |
| Framer | ~₹4,000/mo | Startups, modern design | No INR billing |
| Editor X | ~₹1,200/mo | Agencies, advanced layouts | Still maturing features |
| Zoho Sites | ~₹300–₹600 | Indian SMBs using Zoho tools | Less advanced design freedom |
Pros and Cons of Switching
Pros:
- More options for Indian billing and UPI.
- Stronger SEO and customization (WordPress/Webflow).
- Local support via Zoho and Shopify.
Cons:
- Wix remains simplest for absolute beginners.
- Some rivals cost more or need more upkeep.
- Webflow/Framer require learning curve.
Quick Checklist Before You Pick
- Decide if your site is for branding, booking, or selling.
- Check INR billing and GST invoice support.
- Confirm UPI integration if you need local payments.
- Test templates and mobile responsiveness.
- Compare total cost including add-ons and storage.
Wix is a good start, but SMBs in India should consider Squarespace for design, WordPress for SEO, Shopify for e-commerce, or Zoho Sites for India-first billing and support. The right choice depends on whether you value ease, flexibility, or payment options.
