If you run a salon, coaching center, design agency, or any service business in India, your website is your storefront. The three most common tools Indians explore are Wix, Webflow, and Shopify. Each has its strengths, but not all are made for services. We compared pricing, GST invoices, UPI support, SEO, and booking features to help you decide.
Key Takeaways
- Wix is the most beginner-friendly and affordable for service businesses.
- Webflow offers advanced design control but requires more learning.
- Shopify is strong in e-commerce but overkill for pure services unless you sell packages.
- All three issue GST invoices, but UPI support varies.
- Speed and hosting are reliable across platforms thanks to global CDNs.
India Snapshot
- Wix Pricing: Combo ~₹350/month, Business Basic ~₹800/month. INR billing with GST invoice.
- Webflow Pricing: CMS ~₹2,000/month, Business ~₹4,200/month. USD billing, GST invoice on request.
- Shopify Pricing: Basic ~₹2,000/month, Advanced ~₹6,000/month. INR billing, full Razorpay/PayU integration.
- Payments: Wix card-only for subscription. Webflow USD card-only. Shopify supports UPI, wallets, and EMI for e-commerce.
- Support: Wix chat in IST hours. Webflow replies on U.S. time. Shopify has strong India support.
Feature Comparison
| Feature | Wix | Webflow | Shopify |
|---|---|---|---|
| Ease of Use | Very easy drag-and-drop | Pro-level, steep learning | E-commerce-first, moderate |
| Design Freedom | Good templates | Full creative control | Limited templates |
| Booking Tools | Built-in bookings app | Needs integrations | Third-party apps |
| SEO | Improved, but limited | Clean, advanced | Decent with plugins |
| Pricing | ₹350–₹800/mo | ~₹2,000–₹4,200/mo | ~₹2,000–₹6,000/mo |
| India Billing | INR + GST invoice | USD, GST invoice on request | INR + GST invoice |
Which One Should You Pick?
- Pick Wix if you run a salon, coaching business, or small consultancy and need quick bookings with simple INR billing.
- Pick Webflow if you’re an agency or design-first service provider that wants a custom brand look and is okay with USD billing.
- Pick Shopify if your services are packaged like products (workshops, subscription kits) and you need full e-commerce payment flexibility.
Pros and Cons
- Pros: Cheapest, easy to set up, bookings built-in, INR billing.
- Cons: Limited SEO and design flexibility.
- Pros: Full design control, clean SEO-friendly code, professional CMS.
- Cons: USD billing, steeper learning curve, no native booking app.
- Pros: Best payment support in India (UPI, EMI, wallets), strong support, scalable.
- Cons: Expensive, service features rely on third-party apps.
Quick Checklist Before You Decide
- List whether you need bookings, e-commerce, or just a brochure site.
- Check if INR billing and GST invoices matter for your accounts.
- Test a free trial of each platform before committing.
- Plan for long-term — will you expand to e-commerce later?
- Confirm integration with Razorpay/PayU if you need UPI.
For Indian service businesses, Wix is the easiest and cheapest way to start. Webflow works for design-led agencies, while Shopify is best if your services look more like products. Think about billing, bookings, and branding before you choose.
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